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Uni of Adelaide launches new brand campaign

Thursday, 30 May 2013

The ÐÓ°ÉÖ±²¥ of Adelaide today launched its new brand advertising campaign - Seek light - underpinning its future directions outlined in the .

Drawing on the theme of light and the search for new knowledge, the campaign reflects a new era for the ÐÓ°ÉÖ±²¥ with an emphasis on a unique student experience centred on small-group learning and a research agenda committed to tackling global challenges.

The concept of light is synonymous with the ÐÓ°ÉÖ±²¥ through its motto Sub Cruce Lumen (meaning Light under the [Southern] Cross) which is explored throughout the campaign creative.

Over the coming months, the campaign will feature across a range of channels including cinema, television, outdoor, press and digital media in addition to the ÐÓ°ÉÖ±²¥'s own website and campuses.

Created by local South ÐÓ°ÉÖ±²¥n agency NATION, the Seek light campaign is designed to promote brand awareness and enhance the ÐÓ°ÉÖ±²¥'s strong reputation in the community.

The initial campaign, with the theme "search for new knowledge", will be followed by further campaigns focusing on the ÐÓ°ÉÖ±²¥'s distinctive education proposition.

The campaign involved many staff and students from the ÐÓ°ÉÖ±²¥ of Adelaide including composer Chris Larkin, Master of Music (Composition) student who wrote the original score for the television commercial which was performed by musicians from the Elder Conservatorium of Music.

Visit the website for more information.

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