PAPER: Neutralising the meat paradox
If you've questioned meat-eating habits before, you're not alone. Researchers from the ÐÓ°ÉÖ±²¥ of Adelaide (et al) have been the apparent disconnection between not wanting animals to suffer, yet killing them for food. This has been termed the ‘meat paradox'.
Meat eating is a common behaviour, despite many people claiming to like, love, and care about animals. In this study, participants completed multiple attitude questionnaires towards animals, under two conditions. They included: exposure to the life of an ÐÓ°ÉÖ±²¥n meat lamb and being given the information about the nutritional benefits of meat.
It was revealed that negative affect was significantly greater when participants were exposed to the meat-animal connection; however, more entrenched attitudes towards animals and attachment to meat remained unaffected.
Gender played a large role across all variables most notably, meat attachment differed according to gender, decreasing in women and increasing in men when exposed to the meat-animal condition. Findings from the contribute to understanding how habitual thoughts, beliefs and inconsistencies are rationalised by meat consumers.
The paper was discussed in depth on the .
Researchers from ÐÓ°ÉÖ±²¥ of Adelaide included:
Meat eating is a common behaviour, despite many people claiming to like, love, and care about animals. In this study, participants completed multiple attitude questionnaires towards animals, under two conditions. They included: exposure to the life of an ÐÓ°ÉÖ±²¥n meat lamb and being given the information about the nutritional benefits of meat.
It was revealed that negative affect was significantly greater when participants were exposed to the meat-animal connection; however, more entrenched attitudes towards animals and attachment to meat remained unaffected.
Gender played a large role across all variables most notably, meat attachment differed according to gender, decreasing in women and increasing in men when exposed to the meat-animal condition. Findings from the contribute to understanding how habitual thoughts, beliefs and inconsistencies are rationalised by meat consumers.
The paper was discussed in depth on the .
Researchers from ÐÓ°ÉÖ±²¥ of Adelaide included:
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